little whimsy your online children's boutique

At little whimsy we curate for you a collection of children's toys, decor, accessories that are on-trend, sustainable where possible, well-made and also fun. We make shopping for the little ones in your life easy!

little whimsy children's boutique in the media

Our vision is to source and make available unique brands from around the globe with a focus on ethical eco-friendly brands, high quality products and we support small businesses where possible. We basically have the dream job of being professional shoppers. We do all the hunting and searching to find new and amazing items to stock and make it easy for you to shop by having them all available in one place - our little whimsy store!

We genuinely LOVE what we do at little whimsy and we hope you love our range too! Our product selection is ever changing (as we really love to shop); so there is always something new and exciting to discover when you visit little whimsy. If you are a children's designer creating items that you think we would love or a customer with a brand you would like to see us stock then please email us with your products or suggestions, at

Happy shopping and enjoy!

xx Clare and the little whimsy team
little whimsy is a NZ owned and registered company since 2014 - NZBN 9429042218043

little whimsy children's boutique


"I have just received my order and I just wanted to say thank you!

Gorgeous products, as always (I think I’m more excited about them than my kids!)"


"I wish I’d discovered you sooner! I have 4 nieces and you will certainly be my first port of call for gifts in the future.

Congrats on a beautifully curated store. "


"You've got such a lovely selection and I can see how much care goes into your business."


"OMG! Amazing service. I got our stuff today. Love it all!! I'll be back for sure. Thanks heaps!!!!!"


"I've stumbled across your Shop and just love all your adorable products, and love that a lot of them are Eco-friendly. Well done xx"


"You guys have the most dreamy range of stuff. Stuff I haven't seen elsewhere and all stuff I would've coveted SO HARD as a little girl. Lucky for my little girl!"


"I just wanted to send you a little note to say I was so impressed with the speediness of your customer service and delivery on an order I made a couple of weeks ago that I have just made another one. My two girls are going to be thoroughly spoilt this Christmas with all your gorgeous things! Such a great selection and nice to support an NZ business."


"Amazing service. I recently received a gift voucher in the post for my 3 yr old, it was in a beautiful box with pink ribbon bow - we exchanged the voucher and were so delighted with the quick delivery and little note included just topped it off. Thank you so much, will definitely use you again"