Fanny & Alexander

Fanny & Alexander was founded on a fundamental desire to encourage children (and the adults who love them) to play a little more, and a little better. The wilfully analogue toys offer a welcome antidote to our digital age, and to modern toys which only require children to sit passively before them. We hope they will foster a sense of appreciation, cultivate imagination, and act as tools for learning — but most of all, we hope they will create many moments of childhood wonder.