Little Whimsy is a New Zealand children’s boutique for beautiful toys, baby gifts, books, nursery decor, feeding essentials and imaginative play. We carefully curate quality brands including Connetix, Maileg, Jellycat, Grimm’s, Grapat, Sarah’s Silks and Konges Sløjd, helping families find thoughtful pieces for play, gifting and everyday childhood.
Open-Ended Play Favourites
Discover New Zealand's favourite open-ended play brands including Connetix, Grimm's, Grapat and Sarah's Silks. Thoughtfully designed toys that inspire creativity, imagination and meaningful play.
How They Play
Open-Ended Play
Pretend Play
Baby Play
Creative Play
Outdoor Play
Shop Favourite Brands
Super fast delivery, quality product, outstanding customer service!
My kids and I love the Replay containers, so aesthetic, eco friendly, the sippy cups are a life saver!
Very, very pleased with quality, shipping time and experience. Love this shop, highly recommend. This beautiful doll was worth every penny. LO absolutely adores it, and looks very beautiful in nursery.
Loved everything. Absolutely beautiful book.
Beautiful gifts and products for sale. Couldn't be happier. Will be back again to purchase more gifts in the future!.. thank you!
Couldn't rate this beautiful online store highly enough. So easy to deal with, items come well packaged and everything is of high quality.
Little Whimsy FAQs
What is Little Whimsy?
Little Whimsy is a New Zealand children's boutique offering premium toys, books, baby gifts, nursery decor, bedding, tableware, partyware and open-ended play resources. Based in Auckland, we carefully curate quality brands loved by families throughout New Zealand.
Do you offer gift wrapping?
Yes. Premium gift wrapping can be added to eligible orders at checkout, making it easy to send a beautifully presented gift directly to the recipient.
Can I send a gift directly to someone?
Absolutely. Simply enter the recipient's delivery address at checkout and we'll send the order directly to them. Gift wrapping can also be added for a special touch.
What are the most popular gifts at Little Whimsy?
Some of our most-loved gifts include Connetix magnetic tiles, Jellycat soft toys, Maileg mice, Olli Ella dolls, books, baby gifts and open-ended play resources.
What are the best toys for open-ended play?
Open-ended toys encourage creativity, imagination and problem-solving without a set outcome. Popular open-ended play brands include Connetix, Grimm's, Grapat, Sarah's Silks and Bauspiel.
What are your New Zealand shipping rates?
We offer free New Zealand shipping on orders over $200 (excluding oversized shipping surcharges). Orders under $200 ship for a flat rate of $9, or $14 for rural delivery. Some oversized items may incur an additional shipping surcharge outside Auckland.
Do you offer Click & Collect?
Yes. Click & Collect is available from our Hillcrest warehouse on Auckland's North Shore. Collection is available on Mondays and Wednesdays between 10am and 2pm.
Do you ship internationally?
Yes. We ship to most countries worldwide. International shipping rates are calculated at checkout and will vary depending on the size, weight and destination of your order.
What brands does Little Whimsy stock?
We stock carefully selected brands including Connetix, Maileg, Jellycat, Grimm's, Grapat, Sarah's Silks, Konges Sløjd, Olli Ella, Meri Meri, Liewood and many more.
Do you sell more than toys?
Yes. Alongside toys, we offer books, nursery decor, bedding, lunchboxes, drink bottles, tableware, party supplies, accessories and gifts for every stage of childhood.
