About Little Whimsy

Little Whimsy is a New Zealand-owned children's boutique, thoughtfully curating beautiful toys, baby gifts, books, nursery decor, feeding essentials, accessories and keepsakes for modern families.

Founded from a love of discovering special products that are both practical and beautiful, Little Whimsy brings together a carefully selected collection of brands from New Zealand and around the world. Every item is chosen with purpose — whether it encourages imaginative play, celebrates a milestone, supports everyday family life, or simply brings a little extra joy to childhood.

We believe childhood should be filled with wonder, creativity and meaningful moments. That's why you'll find everything from open-ended toys and magnetic tiles to baby gifts, dolls, books, lunch gear, room decor and heirloom-quality treasures designed to be loved for years to come.

Our range includes many of the world's most-loved children's brands, including Connetix, Maileg, Jellycat, Grimm's, Grapat, Sarah's Silks, Konges Sløjd, Olli Ella, Liewood and many more. Alongside these favourites, we're always searching for unique brands and special finds that you won't discover everywhere else.

Why Families Choose Little Whimsy

Thoughtfully Curated
We carefully select products based on quality, design, play value and longevity. We only stock brands and products we genuinely love and would be happy to have in our own homes.

Beautiful Gifting Made Easy
Whether you're celebrating a new baby, a birthday, Christmas or another special occasion, we've created collections to help make gifting simple and meaningful. We also offer gift wrapping and can send gifts directly to recipients throughout New Zealand and internationally.

Fast New Zealand Dispatch
All orders are shipped from our Auckland warehouse, allowing us to provide fast and reliable delivery across New Zealand.

More Than Just Toys
While we're well known for our toys and gifts, Little Whimsy also offers books, nursery decor, feeding essentials, accessories, lunch gear, party supplies, seasonal collections and beautiful everyday items for babies, children and families.

Our Promise

We know there are many places to shop online, and we're grateful every time a customer chooses Little Whimsy.

Our goal is simple: to make it easy to find beautiful, high-quality products that inspire play, celebrate childhood and create lasting memories.

Thank you for supporting our small New Zealand business and allowing us to be part of your family's story.

With love,

Clare & the Little Whimsy Team