About Little Whimsy

Little Whimsy is a New Zealand-owned online children’s boutique, thoughtfully curating beautiful toys, books, baby gifts, nursery pieces, kids’ room decor, tableware, accessories and keepsakes for little ones and their families.

We choose pieces that feel special — the kind of treasures that are loved, used, gifted, played with and remembered. From open-ended toys and beautiful books to newborn gifts, birthday presents, dress ups, decor and everyday essentials, our range is selected with quality, charm and lasting appeal in mind.

Thoughtfully chosen for childhood

At Little Whimsy, we believe children’s products should be practical, beautiful and made to be enjoyed. We look for pieces that encourage play, imagination, creativity and connection, while also being lovely enough to gift or keep.

Our collection includes much-loved brands such as Jellycat, Maileg, Connetix, Grimm’s, Grapat, Olli Ella, Konges Sløjd, Liewood, Sarah’s Silks and many more carefully selected favourites.

Beautiful gifts made easy

We love helping you find gifts that feel thoughtful and special, whether you’re shopping for a new baby, a first birthday, a big kid’s birthday, a baby shower, Christmas, Easter, a keepsake gift or a little everyday surprise.

Many of our orders are sent directly as gifts, and you can add premium gift wrapping at checkout to make your parcel feel even more special.

A New Zealand-owned online store

Little Whimsy is based on Auckland’s North Shore and ships New Zealand-wide, with international shipping available to many countries at checkout.

We are an online store, with click and collect available from our Hillcrest warehouse on Auckland’s North Shore on selected days. Our warehouse is not open for browsing, but your order can be collected once you receive your pickup email.

Why families choose Little Whimsy

Families choose Little Whimsy for our carefully curated range, beautiful gifting options, fast dispatch, friendly customer service and trusted selection of children’s brands.

We are proud to be a small New Zealand business and are so grateful for every order, review, recommendation and returning customer.

Thank you for supporting Little Whimsy and allowing us to be part of your gifting, play and childhood moments.

Clare & the Little Whimsy Team