little whimsy children's boutique


little whimsy is a carefully curated boutique with fun and stylish décor, toys and accessories for the little ones in your life.

Our vision is to source and make available unique brands from around the globe with a focus on ethical eco-friendly brands and supporting small business where possible. We focus on stocking sustainable, well-made and homely items with design inspiration ranging from scandi, modern and retro.

We genuinely LOVE what we do at little whimsy and we hope you love our range too!

Numbers are often limited and the product selection ever changing, so there is always something new and exciting to discover when you visit little whimsy.

If you are a children's designer creating items that you think we would love or a customer with a brand you would like to see us stock then please email us with your products or suggestions, at

Happy shopping and enjoy!

xx Clare

little whimsy is a NZ owned and registered company - NZBN 9429042218043


"I’m not even sure how I stumbled across your website, but I just wanted to tell you that I think you have such a great range of kids toys and accessories - I was really impressed. So many kids stores have all the same things, so I think it’s so great you have different stuff. I’m sure you will see many more orders from us in the future!"


"OMG! Amazing service. I got our stuff today. Love it all!! I'll be back for sure.
Thanks heaps!!!!!"


"I've stumbled across your Shop and just love all your adorable products, and love that a lot of them are Eco-friendly. Well done xx"


 "I just wanted to send you a little note to say I was so impressed with the speediness of your customer service and delivery on an order I made a couple of weeks ago that I have just made another one. My two girls are going to be thoroughly spoilt this Christmas with all your gorgeous things! Such a great selection and nice to support an NZ business."


"Amazing service. I recently received a gift voucher in the post for my 3 yr old, it was in a beautiful box with pink ribbon bow - we exchanged the voucher and were so delighted with the quick delivery and little note included just topped it off.

Thank you so much, will definitely use you again"