EDIT - MERIMAID TALES

You can make your daily life easier and more practical with this folding crate, designed for creative home organizing and storage! When you are not...

Scrunch-moulds – perfect for making sand shapes on the beach or playing in the bath.Four soft silicone moulds comprising a crab, a shell, a dolphin...

Children will just love this silver-plated and metal charm bracelet on extendable chain. Note: bracelet design will differ slightly from that show...

Gorgeous dangling mermaid charm with light-catching diamante ball Specs Size: 38 cm chain Material: Silver-plated chain, enamel mermaid with diama...

Arietail Mermaid Tail Snorkel is the perfect diving accessory this summer for any mermaid lovers. This snorkel has a mermaid tail topper for perfec...

You can make your daily life easier and more practical with this folding crate, designed for creative home organizing and storage! When you are not...

You can make your daily life easier and more practical with this folding crate, designed for creative home organizing and storage! When you are not...

Starting school is always exciting... especially when you're a mermaid! From schools of fish to the A B Seas, this whimsical underwater tale puts a...

Ava is one of our mermaid princesses, with Mist coloured hair and a Teal and grey tail. Measuring approximately 49cm long, the outer is 100% organi...

You can make your daily life easier and more practical with this folding crate, designed for creative home organizing and storage! When you are not...

Evie is our mermaid princess, with Blush pink hair and a Dusty Rose and Blush tail. Measuring approximately 49cm long, the outer is 100% organic co...

Our Mermaid Life Cot Sheet features our stunning all over Mermaid Life print with its adorable and unique illustrations by NZ Designer Holly Qui...

You can't say no to Bella, Merlin and Elliot, the new favorites of little wizards looking for nail polish magic! It's time to open a nail bar in yo...

Small books. BIG fun! These beautifully illustrated Colouring Sets are jam-packed with activities, coloured markers and stickers. All designed to k...

Our Star Cushion is the perfect finishing touch to any nursery or bedroom (or even the family couch!). Pop it on the chair or the bed and it will l...

SUMMER STYLIN' Get kiddy with it and enjoy the coolest kids accessories. Get creative and make your own summer bracelets with these Magical Sea DIY...

Recommended Age Group: 3-15 Years Do you know any mermaids in need of spectacular goggles? Our Bling2o Mermaid swim goggle features a fish tail em...

Magical Mermaid 'shell' bath bomb and mini mermaid toy. Four assorted colours: pink, blue, green and yellow One toy per bath bomb Not for childre...

Our Star Cushion is the perfect finishing touch to any nursery or bedroom (or even the family couch!). Pop it on the chair or the bed and it will l...

Our Under the Sea Collection pillowcases are made from gorgeously soft 100% organic cotton, and printed with environmentally friendly inks. Our Mer...

Our Mermaid Life Muslin Wrap will become a must-have pretty quick! Made from a luxurious and thick 100% organic cotton muslin, it feels lovely a...

Shine bright with this glittery mermaid tail hairclip. Made in South Korea  

Little hands won't be able to resist the touchy-feely patches as they meet each mermaid in this beautiful board book. Children will love turning th...

Happy birthday gift card for all mermaid lovers. Format: A2 4.25" x 5.5"/ 108 x 140mm. Material: Warm White Uncoated Card Stock. Process. Full-colo...

"Always be yourself unless you can be a mermaid, then always be a mermaid". Hand lettered print by Maiko Nagao. Unframed and printed in New Zealan...

"Always be yourself unless you can be a mermaid, then always be a mermaid". Hand lettered print by Maiko Nagao. Unframed and printed in New Zealan...

"Always be yourself unless you can be a mermaid, then always be a mermaid". Hand lettered print by Maiko Nagao. Unframed and printed in New Zealan...

From the depths of the sea surfaces the magical seahorse. This rattle is beyond soft and is made with organic cotton.  The soft rattle noises keep...

Watch your child enjoy hours of play with this gorgeous, handmade felt Mermaid play set. Set includes two mermaids, a turtle, a fish, cor...